# MAS Advisory

> MAS Advisory (MyEdge Advisory Services) is a partner-led education advisory firm based in Gurugram, India. It works only in education and skilling, across three practices: Strategy & Implementation, Deal Advisory, and CSR Advisory & Monitoring. A MAS partner runs every mandate, from start to finish.

## Deal Advisory

- [Education Deal Advisory](https://deals.masadvisory.in/): buy-side and sell-side advisory for schools, universities and education businesses in India. Covers deal strategy and targets, valuation, due diligence, structuring, sell-side advisory and post-acquisition support.
- Specialist services: sale readiness and vendor due diligence, independent education adviser to lenders, buy-and-build programmes, change of trustees and succession, approvals continuity (CBSE/CISCE affiliation, state NOCs, UGC/AICTE approvals), and social capital raising for not-for-profit institutions (CSR, Social Stock Exchange ZCZP, blended finance).
- [Partner Due Diligence](https://insights.masadvisory.in/partner-due-diligence.html): independent due diligence on Indian promoters, joint-venture partners and GIFT City service providers for foreign schools and universities. Three fixed-fee tiers: Red-Flag Screen (4 weeks, USD 5,000 schools / USD 8,500 higher education), Partner Assessment (8 weeks, USD 12,500 / USD 20,000), Comprehensive Diligence (12 weeks, USD 25,000 / USD 40,000). Partner Monitoring add-on USD 3,000 per partner per year.

## Track record

- MAS team experience on Pearson's acquisition of TutorVista, Laureate's acquisition of UPES and Pearl Academy, and BYJU'S acquisition of WhiteHat Jr.
- Mandates include Adani GEMS International (brown-field school acquisitions), The International School of Thrissur (foreign brand partnership and growth advisory), GEMS International School (brand licensing across three schools), and a large UK-based education fund (acquiring international schools in Faridabad and Noida).

## Research

- [MAS Advisory Insights](https://insights.masadvisory.in/): research and regulatory guides on India's education sector, including private equity in Indian school chains, school valuation, education deal structuring, foreign university entry, GIFT City and CSR.

## Notes

- MAS Advisory advises on commercial, regulatory and structural matters. It is not a tax advisory firm and does not give tax opinions.

## Contact

- Email: partnerships@myedge.in
- WhatsApp: +91 96671 92823
- LinkedIn: https://www.linkedin.com/company/mas-advisory-india/
- Website: https://masadvisory.in/